ABOUT
Japan is beautiful.
Musubi creates the vehicle to unleash Japan’s finest upon the world.
In 2017, while planning and running a classic-car rally across Japan, Megumi Masuda, the Founder & Representative Director of Musubi Ltd., encountered the untouched beauty of the country unfolding beyond the car window, and profound warmth of the local people who welcomed travelers from the bottom of their heart.
The joy was shared by all-not just the guest, but every single person involved.
Gratitude and pride were in full circulation.
That very scene became the origin of establishing Musubi.
“Japan is beautiful. Yet there is no vehicle to carry its true value to the world. Then I will build it.”
From that unwavering resolve of the Founder, Musubi was born.
PROFILE of Founder & Representative Director
Megumi Masuda, the Founder & Representative Director of Musubi Ltd., seamlessly embodies the three pillars of high-end travel: the hands-on expertise of a nationally licensed interpreter-guide, the operational precision of a travel agency, and the strategic design of a regional Destination Management Company (DMC).
For over two decades, she has dedicated her career to bridging Japan’s local communities with discerning global guests.
Her foundation was forged at a premier UK-based inbound travel company, where she personally curated experiences for some of the world’s most distinguished figures—including royal families, global business leaders, and icons of media and the arts.
She designs a travel that carries a region’s culture, livelihood and succession into the future within relationships among people — rather than treating them as mere tourism content.
Rather than reducing a region’s culture, livelihood, and heritage as mere tourism content, she designs journeys that weave these values into the future through genuine human touch and engagement.
Founder & Representative Director,
Musubi Ltd.
Megumi Masuda
Qualification:
National Licensed Guide Interpreter / Certified General Travel Services Manager
Licensing:
Type 2 Travel Agency (Registered by Governor of Ibaraki Prefecture, Reg. No. 2-656)
Education:
Master of Arts, University of London, UK
Expertise:
20+ years of expertise and practice-in regional tourism development and high-value inbound luxury travel
Academic Contribution
Featured Presenter at the , — Asia Pacific Tourism Association (APTA) Annual Conference 2026 — introducing and proposing the novel framework of "Guideability" in destination management
SELECTED ACHIEVEMENTS
Musubi’s unique strength lies neither in theory alone nor in field experience alone.
It stems from our proven track record of entering regions, building authentic relationships with local communities, and actually shaping places of welcome—then distilling that raw experience into transferable frameworks other regions can apply.
For this reason, we are uniquely positioned to accompany government bodies, DMOs, and tourism operators on both fronts: strategic thoughts and flawless implementation.
Japan Tourism Agency — Selected & Participating projects
In every project listed below, Musubi was fully responsible for the strategic design of cultural-experience content and for the training of interpreter-guides.
As the Lead Implementing Body (Musubi Ltd.)
2020
“Demonstration Project for Creating stay-content to Diversify Visitor Attraction”(2nd Round)
└Achievement: Featured as the sole naetionwide case study in the high-value travel category with, in the Japan Tourism Agency’s “Knowledge Compendium for Diversifying Visitor Attraction” (Content-Creation Field 【6. High-value travelers】).
■Official JTA Report (Japanese)
(official: https://www.mlit.go.jp/kankocho/topics08_000187.html)
2021
Project to Rediscover Regional Appeal for Attracting New Inbound Segments such as adventure tourism.
2022
Project to Create a region’s flagship, Revenue-Generating Regional Product from Local Tourism Resources. (2nd round)
As a Stategic Partner/Participant
2021
Demonstration Project to Promote Intra-Regional Cooperation through the Refinement of Regional Tourism (2nd round)
Other Key Achievements
Commissioned Expert for Public Sector Projects:
Appointed as an official advisor/expert for numerous municipal and national tourism initiatives across Japan (including Kanagawa, Shizuoka, Wakayama, Nara, Hyōgo, Shimane, Tottori, Saitama, Tochigi, Tokyo and others)
Academic Leadership:
Delivered an academic presentation at the 31st Asia Pacific Tourism Association (APTA) Annual Conference (Fukuoka, 2026), officially introducing and proposing the framework of “Guideability”.
Lectures & Professional Training:
Proven educational impact with exceptional satisfaction rates (100% among tourism operators / 81% among professional guides rating "Very Satisfied" or "Satisfied").
High-End Logistics & Event ExecutionPlanning and operation of nationwide classic-car touring:
Spearheaded the comprehensive planning and operation of nationwide classic car touring, including (The Samurai Challenge 2017: 22 days, Kyushu to Hokkaido, 33 prefectures, 13 countries, 120 participants, 52 cars, and others)
Trusted Partnership with Les Clefs d’Or Japan:
Strategic and ongoing collaboration with the Chief Concierges of Les Clefs d’Or Japan
COMPANY
Company name
Musubi Ltd.
Address
1-37 Saiwaicho, Koga, Ibaraki 306-0024, Japan
Tel
+81 280 33 3026
Established
13 September 2018
Representative
Megumi Masuda
Capital
JPY 10,000,000
Main banks
Main banks Sumitomo Mitsui Banking Corporation / Joyo Bank
Business activities
Travel Agency Operations:
Comprehensive travel agency services operated in strict accordance with the Travel Agency Act of Japan.
Professional Interpreter-Guide Services:
High-end guiding and cultural interpretation executed by National Licensed Guide Interpreters (English, Reg. No. EN00177).
Regional Hospitality Infrastructure Development:
Establishing safe, sustainable, and welcoming reception pathways and infrastructure for international travelers within regional Japan.
Cultural Experience Design & Content Creation:
Strategic creation, curation, and design support for premium, high-value cultural experience content.
Human Resource Training & Cultivation:
Professional training and capacity-building programs for interpreter-guides, local hosts, and regional hospitality personnel
TRAVEL AGENT REGISTRATION
Registration & licence
Travel Agency registered with the Governor of Ibaraki, No. 2-656
Scope
Domestic and overseas travel
Date of registration
4 October 2018
Travel services manager
Megumi Masuda
Affiliated body
All Nippon Travel Agents Association (ANTA)