ABOUT
Japan is beautiful.
So let us build the structure that carries its value to the world.
In 2017, while planning and running a classic-car rally the length of Japan, I met the untouched beauty of the country unfolding beyond the car window, and the people of its regions welcoming travellers from the heart.
Not only the guests, but everyone involved was glad; gratitude and pride were circulating.
That scene is my origin.
“Japan is beautiful. Yet there is no structure to carry its value to the world. Then I will build one.”
From that resolve, Musubi was born.
PROFILE
Within one person, Megumi unites field experience as a national licensed interpreter-guide, the practical work of a travel agency, and the design-and-coordination function of a regional DMC; for more than twenty years she has practised the work of connecting regions with international guests.
Her foundation was laid at a UK-based high-value inbound travel company, where she attended to some of the world’s most distinguished guests — among them members of royal families, owners of global companies, and leading figures of media and the arts.
She designs travel that carries a region’s culture, livelihood and succession into the future within relationships between people — rather than treating them as mere tourism content.
Founder & Representative Director, Musubi Ltd.
Megumi Masuda
National Licensed Guide Interpreter / Certified General Travel Services Manager
Type 2 Travel Agency (Ibaraki Governor, Reg. No. 2-656)
Master’s degree, University of London
20+ years in regional tourism and high-value inbound practice
Presenter, Asia Pacific Tourism Association (APTA) 2026 — proposing the concept of Guideability
SELECTED ACHIEVEMENTS
Musubi’s strength lies neither in theory alone nor in field experience alone.
It lies in having entered regions, built relationships with people, and actually shaped the place of welcome — then distilled that experience into thinking other regions can apply.
For this reason we can accompany government, DMOs and tourism operators on both fronts: thought and implementation.
As implementing body (Musubi)
2020
“Creating stay-content for diversifying visitor attraction” demonstration project (2nd round) — selected
└ Selected as the only case nationwide in the high-value field, in the Japan Tourism Agency’s “Knowledge Compendium for Diversifying Visitor Attraction” (content-creation field 【6. High-value travellers】).
2021
Project to rediscover regional appeal for attracting new inbound segments such as adventure tourism — selected
2022
Project to create a region’s flagship, revenue-generating product from its own tourism resources (2nd round) — selected
As participant
2021
Demonstration project to promote intra-regional cooperation through the refinement of regional tourism (2nd round)
Other achievements
Commissioned expert for municipal and national projects across Japan (Kanagawa, Shizuoka, Wakayama, Nara, Hyōgo, Shimane, Tottori, Saitama, Tochigi, Tokyo and others)
Academic presentation, 31st Asia Pacific Tourism Association (APTA) Annual Conference (Fukuoka, 2026) — proposing the concept of Guideability
Lectures and training (satisfaction: 100% operator / 81% guide; “very satisfied” + “satisfied”)
Planning and operation of nationwide classic-car touring (The Samurai Challenge 2017: 22 days, Kyushu to Hokkaido, 33 prefectures, 13 countries, 120 participants, 52 cars, and others)
Collaboration with chief concierges of Les Clefs d’Or Japan
COMPANY
Company name
Musubi Ltd.
Address
1-37 Saiwaicho, Koga, Ibaraki 306-0024, Japan
Tel
+81 280 33 3026
Established
13 September 2018
Representative
Megumi Masuda
Capital
JPY 10,000,000
Main banks
Main banks Sumitomo Mitsui Banking Corporation / Joyo Bank
Business activities
• Travel agency business under the Travel Agency Act
• National licensed interpreter-guide services (English, EN00177)
• Building safe and welcoming reception pathways for travellers in the regions
• Creation and design support for cultural-experience content
• Training and development of interpreter-guides and regional reception personnel
TRAVEL AGENT REGISTRATION
Registration & licence
Travel Agency registered with the Governor of Ibaraki, No. 2-656
Scope
Domestic and overseas travel
Date of registration
4 October 2018
Travel services manager
Megumi Masuda
Affiliated body
All Nippon Travel Agents Association (ANTA)